CVSL Signs Letter of Intent with Paperly

CVSL Inc. [stock symbol: CVSL] and Paperly LLC announced today that they have signed a letter of intent for Paperly to become part of CVSL’s family of direct selling companies.

Chicago-based Paperly is a direct selling company that allows its independent sales consultants to work with customers to design and create custom stationery through home parties, events and individual appointments. The company was founded five years ago by Jay and Cindy Rudman.

In addition to custom stationery, Paperly’s brand has expanded over the five years since its founding to encompass a wide-range of personalized products including clipboards, cutting boards, iPhone cases and more.

Paperly was awarded two prestigious Direct Selling Association Ethos Awards for product innovation in 2012 and continues to expand its portfolio of personalized products.

“The Paperly story, as well as its product line, is very appealing. We are delighted at the prospect of welcoming Paperly into the CVSL family of direct selling companies,” said John Rochon, CVSL’s chairman.

“With Paperly, CVSL can enter yet another category of direct selling. Personalized stationery and the related products that Jay and Cindy have added to their line are perfect for the direct selling method of sales, because they are so individualized. We see very interesting opportunities for Paperly’s growth, both in its product line and geographically,” Mr. Rochon said.

“John Rochon is opening new doors with CVSL for entrepreneurs like us, who have a great product line and career opportunity, and who want to be part of something dynamic, so that we can share our business with more people,” said Mr. Rudman. “Being part of CVSL will put us in the company of some wonderful companies and we are looking forward to joining this exciting venture.”

About CVSL (
CVSL Inc. is an innovative public company pursuing a strategy of gathering together multiple companies in the direct selling, or micro-enterprise, sector. Each company maintains its own separate brand identity, leadership and product line, while achieving efficiencies through sharing of back office resources and best practices.

CVSL direct selling companies currently include The Longaberger Company, a 40-year old maker of hand-crafted baskets and other home décor items; Your Inspiration At Home, an award-winning maker of hand-crafted spices and other gourmet food items from around the world; Tomboy Tools, a maker of tools designed for women as well as home security systems; and Agel Enterprises, a global seller of nutritional products in gel form, as well as a skin care line sold under the Ageless™ brand. CVSL also has signed a letter of intent with Golden Girls, which purchases gold and unwanted jewelry.

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CVSL Media Contact: Russell Mack (
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