Paperly Wins Two Coveted ETHOS Awards for Product Innovation

Paperly Wins Two Coveted ETHOS Awards for Product Innovation
Paperly’s personalized iPhone case wins the Product Innovation, Accessories subcategory and its personalized cutting board wins the Product Innovation, Home Durables subcategory

Chicago, IL, May 24, 2012 – Paperly LLC is excited to announce it has won two ETHOS Awards from the Direct Selling Association (DSA) for Product Innovation. Paperly’s personalized iPhone case won within the Accessories subcategory while its personalized cutting board won within the Home Durables subcategory.

“We are honored to be an ETHOS Award recipient,” says Jay Rudman, Paperly’s co-owner and CEO. “Our personalized iPhone case and cutting board have received rave reviews from Paperly’s Consultants, Hostesses and customers. We are very pleased the DSA has recognized that these products are true game-changers.”

Paperly’s personalized iPhone case has quickly become one of its most talked about products because of Paperly’s ability to hyper-customize the case. Customers can choose from 41 design/color combinations, 20 accent colors and 19 fonts. When mixed & matched, the final product truly reflects the customer’s unique personality. The hard-sided case fits the iPhone 4/4s and allows for one line of personalization. Priced at $29.95 each, the case is a steal compared to more expensive, non-personalized cases. Furthermore, Paperly can typically produce its personalized iPhone cases in 3-5 business days, an incredibly quick turnaround for a custom product.

Paperly’s personalized cutting boards further exemplify the hyper-customization of its product line. Made of tempered glass and measuring 11.75″ in diameter, the cutting board is the perfect serving piece, kitchen decoration or personalized gift, especially given its incredibly reasonable price of $44.95.

To the best of Paperly’s knowledge, no other direct selling company is offering iPhone cases or cutting boards, let alone ones that are completely customizable (i.e. designs, colors and fonts). Paperly believes these products – along with its other personalized products – will forever change the direct selling industry.

Paperly will receive its Awards during the DSA’s 2012 Annual Meeting on June 5, 2012. Plus, Paperly is now a finalist to win the overall Product Innovation award. Read more about the ETHOS Award winners at

About Paperly

Chicago-based Paperly LLC is the leading direct seller of personalized stationery and gifts with Consultants located in 34 states coast-to-coast. Paperly is both a member of the Direct Selling Association ( as well as a recognized recipient of its Code of Ethics Communication Initiative. Paperly’s products stretch from traditional stationery (flat notes, folded notes, gift stickers, address labels, notepads and memo sheets) to personalized gifts (placemats, wine tags, napkins and clipboards). For more information on Paperly please see or call 773.661.1357 | 888.307.2737.

About The Direct Selling Association (DSA)

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2010, U.S. direct sales were more than $28.5 billion with more than 16 million direct sellers nationwide. The vast majority are independent business people – micro-entrepreneurs – whose purpose is to sell the product/service of the company they voluntarily choose to represent.